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Emmy London launches her new collection and opens flagship boutique.

Emmy London has opened the doors of it’s new flagship boutique on the Fulham Road. Having collaborated for several years with Emmy, I thought it was time to shine the light on her and her beautiful store!

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection.

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection.

The new boutique offers both a walk-in service as well as boasts a dedicated ‘Couture Room’ where brides can book appointments with designer Emmy Scarterfield to create their very own couture shoes and accessories.

Emmy London offers not only an extensive bridal collection, but footwear for evening as well in varying colour palattes – perfect for the mother of the bride or your bridesmaids!

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection, evening collection.

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection.

Make sure you look at Emmy’s baby range for any special little people at your wedding!

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection, baby shoes, flower girl shoes.

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection.

The opening of the boutique falls in line with the unveiling of the new bridal Spring/Summer ’17 collection. Aptly titled the ‘Chelsea’ collection, the latest range of bridal shoes and accessories incorporates botanical references. Inspired by London’s iconic Chelsea Flower show and the boutiques new home.

Focusing on feminine and sexy silhouettes the collection includes a number of super high heels and modern designs. New for 2017 the collection incorporates a gold slash and twist construction, pioneering traditional hand craftsmanship with a modern edge. The introduction of Lipstick – a Scarlet suede – offers an injection of bold colour for fashion-forward brides-to-be.

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection, inspiration board.

The detailing on Emmy’s collections always captures me. Swarovski crystal, Mother of Pearl shell and cut glass beading are used to create Emmy London’s signature embellishments. They add a touch of decadent luxury to every collection.

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection.

Images above and below are from a recent styled shoot I photographed at Sezincote House & Gardens as seen on Style Me Pretty. Emmy’s shoes worked perfectly! To see more from this shoot click here.

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection, Sezincote, Style Me Pretty.

I just adore the inspirational images below which Emmy has used on her website to describe her process.

By Emmy Scarterfield 

The design process is the most indulgent part of my job and certainly one I look forward to embarking on. Typically the journey starts by something that I’ve seen or experienced and that has ignited the creative thought process. My designs are never really influenced by shoes, it’s usually way more random than that! In the past, insects, architecture, chairs, umbrellas and tiling have all played a role in shaping how the collection has evolved season after season. 

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection.

Our iconic Francesca story started life as a sketch of a portico, above a door in my home town of Georgian Bath. 

Our Aurelia collection was inspired by the magical mythology of the sea, in particular mermaids. The Aurelia story captures the art nouveau forms through iridescent sequins perfectly. 

Our most recently and most coveted collection, the Cancello collection, was inspired by a remote holiday I enjoyed earlier this year with my husband and twin daughters. We had to walk a long way each day just to pick up bread, milk and wine (the holiday essentials) through winding lanes and along disused tram tracks. On route I discovered the beauty of some old Italian gates (cancello is gate in Italian), their faded grandeur and how the foliage had intertwined with the wrought iron work. Being on foot, I had the chance to really absorb and admire the intricate details. This collection is a real celebration of the geometric repetition of those gates in a softer, grey palette… perfect for modern brides wanting to create a wedding look with a hint of vintage glamour. 

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection.

The design process typically starts with a mood board, I love a mood board! Then sketching starts and I refine my ideas several times before I’m confident that I’ve created a balanced collection of styles, keeping every bride-to-be’s personal style in mind. I am really passionate about providing our creme de la creme bespoke service, our brand heritage. The collaborative creative journey with the bride is a real privilege. 

Our skilled workshop then commence the sampling stage and our hand beading team start to work their magic. I love the stage when I get to see my ideas come to life. The final stage is to try them all on and ensure they are perfect in terms of fit and comfort. These are two key and integral ingredients to our luxury brand. 

I am fortunate enough to do my “perfect job”. I feel very lucky indeed that I’ve been able to pursue my dreams and I get to enjoy every day. Something I hope I never take for granted. 

Emmy London, Emmy, Bridal shoes, boutique, wedding shoes, flagship store, Fulham Road, Chelsea Collection.

Emmy London

To see more from Emmy London, shop online and see her boutique details click here.

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